February 26
Hang in there Jack
Thursday, February 26, 2009 @ 11:09 am by Josh Burcham
Have you seen Jack in the Box’s new viral marketing campaign around their beloved CEO, “Jack,” being in the hospital? Great concept to get buzz around for their restaurants. My first exposure to the campaign was at the end of one of there commercials, flashed on the screen “filmed before Jack was admitted into the hospital.” With just shy of 5,000 followers on Twitter and almost 12,000 Facebook friends. They are gaining speed and excitement. You can even write a get well note to Jack Box. It hasn’t made me want to eat there, probably due to me watching Super Size Me, it’s caught my attention.
It’s a great example for a company to think outside the box for penny’s on the dollar.
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HanginthereJack.com
