April 10
Stealing Content: Biggest Launch!
Saturday, April 10, 2010 @ 10:33 am by Josh Burcham
Seth Godin is a man we ministry leaders can learn from. If you don’t follow his blog, you need to. The best part…his posts are short! Right to the point leadership and marketing principles. He recently posted some thoughts on the iPad launch that Apple recently had and I couldn’t pass up sharing them as a great ministry/church lesson. Here is an excerpt:
- Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what? (Please don’t gloss over this one just because it’s short. In fact, it’s the biggest challenge on this list).
- Make a product worth talking about. Sounds obvious. If it’s so obvious, then why don’t the other big companies ship stuff like this? Most of them are paralyzed going to meetings where they sand off the rough edges.
- Make it easy for people to talk about you. Steve doesn’t have a blog. He doesn’t tweet and you can’t friend him on Facebook. That’s okay. The tribe loves to talk, and the iPad gave them something to talk about.
- Be willing to fail. Bold bets succeed–and sometimes they don’t. Is that okay with you? Launching the iPad had to be even more frightening than launching a book…
- Don’t worry so much about conventional wisdom. The iPad is a closed system (not like the web) because so many Apple users like closed systems.
Read the rest of his points, Secrets to the Biggest Selling Launch Ever.
